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IJF History

It's Just Football was started in 2013 by Chris Brown merging the Umbro Academy he founded at the Jebel Ali Centre of Excellence in 2006. IJF continues to run its academy and programmes at the Jebel Ali Centre of Excellence along with 4 other locations with a participation of over 350 kids.

IJF runs the FA courses for training football coaches and helping them earn the FA licenses. Recently IJF joined hands with KOOH Sports – a leading sports education and training company headquartered in India.

Through associations, IJF is also connected with Absolute Sports Services which offers premium swimming and gymnastics coaching

Our Team

KOOH Sports

KOOH Sports is headquartered in India and It’s Just Football is its Football arm operating out of the Middle East.

KOOH Sports is a leading International Grassroots Sports Company set up with a passion to get kids of today to embrace sport and a healthy life style.

KOOH Sports works with 200+ schools and 100+ academies across 50 cities in India covering 200,000 kids

Absolute Sports

Absolute Sports, like IJF, is a part of the KOOH Sports family providing world class swimming and gymnastics tuition along with a full range of swimming programmes at convenient locations across Dubai, Abu Dhabi and the Northern Emirates.

Affiliated with the UAE Swimming Federation, Absolute Sports runs 25+ centres covering 850+ kids and young elite players.

It’s Just Cricket offers Young Cricketers a cutting edge programme which is led by expert coaches and supported by elite cricket technical experts

Through it's partnership with Sydney Thunder, It’s Just Cricket offers Young Cricketer's a cutting edge programme which is led by expert coaches and supported by elite cricket technical experts.

It is a comprehensive platform that progressively and holistically develop budding cricketers and provide them with opportunities to train at some of the world’s leading cricket institutes.

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