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Who Are We?

It’s Just Football is one of UAE's leading youth football coaching company operating at some of the world’s best facilities.

IJF is one of only a few companies worldwide and the only company in the Middle East to conduct English FA coach education courses outside of England. Recently IJF joined hands with KOOH Sports – a leading sports education and training company headquarters as we are committed to providing the best football coaching possible in the UAE.

Our Coaching Philosphy

IJF Academy is one of the finest youth development academies led by experienced coaches who excel in young player development. We build players with drive, passion, enthusiasm and a will to succeed.

The programme devises sessions that are specific to the age range, the squad (future players, development or advanced) and also the individual.

Working across the 4 corners of the game involving technical, physical, physiological & tactical - In Possession, Out of possession and the Transition with our older players.

The IJF Academy season lasts for 38 weeks and is split into 3 terms. Players compete weekly in the JA Youth League, play friendlies and tournaments home and abroad.

All coaches are English FA qualified up to FA level 2 with senior coaches UEFA A OR B licensed

Our Locations

Dubai College (Al Sufuoh 1)

Just Play (Al Quoz 1)

Nad Al Sheba Sports Complex (Meydan Road)


Fantastic set up that matches any professional academy in the UK, great knowledge of grass roots, fantastic strategy and coaches that coach kids the right way to get them into good habits early on. I would highly recommend this operation to any parent looking to put their child in the best soccer school in the region

Jane Norris, Parent

I joined Chris's academy as a 9 year old and left to go to Peterborough United FC full time as a 16 year old. During this time, It's Just Football's education in football both on and off the pitch have helped support me to realize my dream of becoming a professional footballer. I had a fantastic 7 years with Its Just Football

Andrea Borg, Professional Footballer

Chris at It’s Just Football has impressed me with their professionalism and organization of football events and I would recommend the IJF Academy for any young player in Dubai looking to play to their potential

Teddy Sheringham, Ex England, Manchester Utd and Tottenham Striker